{"title":"BabyPlay","description":"","products":[{"product_id":"mamas-and-papas-soft-activity-toy-edie-elephant","title":"Mamas and Papas Soft Activity Toy - Edie Elephant","description":"\u003cp\u003eElephant soft toys don’t get cuter than Edie. Great for cuddles and even greater for sensory exploration, this playful pink soft activity toy has eight fun activity features covering touch, sight and sound – from her adorable apple rattle to her crinkly soft tummy.\u003c\/p\u003e\n\u003ch4\u003eWhy we love it:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eLarge elephant soft toy with squishy beanie filling and super soft curled fur for extra snuggle factor.\u003c\/li\u003e\n\u003cli\u003eVaried textures, colours and sounds to encourage imagination and engage visual and audio senses.\u003c\/li\u003e\n\u003cli\u003eHelps baby get to grips with using hands to feel, shake, grab and squish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSpark little imaginations with our Baby Play range. Designed to inspire learning through play, each toy features sensory-rich features to help support early development. From cute character beanies to captivating activity toys, colorful contrasts, playful sounds, and tactile fabrics excite and engage curious explorers.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e***************\u003cbr\u003eAge Guide: Newborn +\u003cbr\u003e\u003cspan\u003eApprox. Product Dimensions: H 29 x W 24 x D 14cm\u003c\/span\u003e\u003cbr\u003eBrand: Mamas and Papas\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Mamas and Papas","offers":[{"title":"Default Title","offer_id":40946152964131,"sku":"MP76091BW00","price":25.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0141\/8258\/0281\/files\/76091BW00_Activity_Toy_Large_Elephant_Pink.jpg?v=1757630408"},{"product_id":"mamas-and-papas-lion-mini-rattle","title":"Mamas and Papas Lenny Lion Mini Rattle","description":"\u003cp\u003e\u003cspan\u003eOur Lenny Lion is the most roarsome rattle toy of them all! Perfectly formed for little hands, he’s soft, squidgy and stimulating for the senses with tactile fabrics, a beanie-base and exciting sounds to discover.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eWhy we love it:\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAdorable rattle toy brimming with interactive sounds, feels and colours to stimulate three of baby’s senses.\u003c\/li\u003e\n\u003cli\u003ePerfectly sized to help baby learn to grasp, squeeze and shake.\u003c\/li\u003e\n\u003cli\u003eA super-sweet first gift for new arrivals.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSpark little imaginations with our Baby Play range. Designed to inspire learning through play, each toy features sensory-rich features to help support early development. From cute character beanies to captivating activity toys, colorful contrasts, playful sounds, and tactile fabrics excite and engage curious explorers.\u003c\/p\u003e\n\u003cp\u003e***************\u003cbr\u003eApprox. Product Dimensions: \u003cspan\u003eH 13 x W 7 x D 6cm\u003c\/span\u003e\u003cbr\u003eAge Guide: Newborn +\u003cbr\u003eBrand: Mamas and Papas\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Mamas and Papas","offers":[{"title":"Default Title","offer_id":40957363585059,"sku":"MP75581BW01","price":10.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0141\/8258\/0281\/files\/75581BW01_Mini_Rattle_Lion.jpg?v=1758744987"},{"product_id":"mamas-and-papas-henry-hippo-mini-rattle","title":"Mamas and Papas Henry Hippo Mini Rattle","description":"\u003cp\u003e\u003cspan\u003eRattle toys don’t come much sweeter than our squishy Henry Hippo. With super-soft tactile fabrics and exciting sounds to discover, he’ll keep little ones thoroughly entertained as they grasp, squeeze and shake.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eWhy we love it:\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePerfectly sized for little hands to help encourage ‘grabbing’ motor skills.\u003c\/li\u003e\n\u003cli\u003ePlayful hippo character and varied textures to encourage imagination.\u003c\/li\u003e\n\u003cli\u003eSuitable from birth, so a great gift for newborns.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSpark little imaginations with our Baby Play range. Designed to inspire learning through play, each toy features sensory-rich features to help support early development. From cute character beanies to captivating activity toys, colorful contrasts, playful sounds, and tactile fabrics excite and engage curious explorers.\u003c\/p\u003e\n\u003cp\u003e***************\u003cbr\u003eApprox. Product Dimensions: \u003cspan\u003eH13 x W5 x D7cm\u003c\/span\u003e\u003cbr\u003eAge Guide: Newborn +\u003cbr\u003eBrand: Mamas and Papas\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Mamas and Papas","offers":[{"title":"Default Title","offer_id":40957363617827,"sku":"MP75581BW02","price":10.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0141\/8258\/0281\/files\/75581BW02_Mini_Rattle_Hippo.jpg?v=1758744973"},{"product_id":"mamas-and-papas-edie-elephant-mini-rattle","title":"Mamas and Papas Edie Elephant Mini Rattle","description":"\u003cp\u003e\u003cspan\u003ePink, petite and oh-so-soft, our Edie Elephant rattle toy puts a world of joy in little ones’ hands. Watch in delight as they discover her varied textures, beanie-base and hidden rattle that sounds when shaken.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eWhy we love it:\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eA cute elephant character rattle toy that will stimulate their imagination and engage their senses.\u003c\/li\u003e\n\u003cli\u003eLightweight and ultra-soft, making it easy for babies to grab, squish, hold and rattle.\u003c\/li\u003e\n\u003cli\u003eBeautiful bright colour, textured tags and hidden noises to excite and entertain.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSpark little imaginations with our Baby Play range. Designed to inspire learning through play, each toy features sensory-rich features to help support early development. From cute character beanies to captivating activity toys, colorful contrasts, playful sounds, and tactile fabrics excite and engage curious explorers.\u003c\/p\u003e\n\u003cp\u003e***************\u003cbr\u003eApprox. Product Dimensions: \u003cspan\u003eH 12.5 x W 11.5 x D 7cm\u003c\/span\u003e\u003cbr\u003eAge Guide: Newborn +\u003cbr\u003eBrand: Mamas and Papas\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Mamas and Papas","offers":[{"title":"Default Title","offer_id":40957363683363,"sku":"MP75581BW03","price":10.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0141\/8258\/0281\/files\/75581BW03_Mini_Rattle_Elephant.jpg?v=1758744963"},{"product_id":"mamas-and-papas-wildlife-activity-spiral","title":"Mamas and Papas Wildlife Activity Spiral","description":"\u003cp\u003eBring extra excitement to baby’s daily adventures with our safari-themed spiral toy! Designed for on-the-go engagement, little ones will have fun spotting the three cute creatures hidden amongst the leaves and fruit suspended above. Attach it to their pushchair, car seat or carrycot, and let them explore the crinkly textures, hidden squeaker, and rattle sounds while you're out and about.\u003c\/p\u003e\n\u003ch4\u003eWhy we love it:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eA soft, playful baby spiral toy that will spark their imagination and stimulate their senses.\u003c\/li\u003e\n\u003cli\u003eBright and colourful with varied textures and visual sensory patterns to keep little eyes and hands busy.\u003c\/li\u003e\n\u003cli\u003eEasily attaches to pushchair bars and carrier handles for fun on the move.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eSpark little imaginations with our Baby Play range. Designed to inspire learning through play, each toy features sensory-rich features to help support early development. From cute character beanies to captivating activity toys, colourful contrasts, playful sounds, and tactile fabrics excite and engage curious explorers.\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e***************\u003cbr\u003eApprox. Product Dimensions: \u003cspan\u003eH 29 x W 29 x D 12cm\u003c\/span\u003e\u003cbr\u003eAge Guide: Newborn +\u003cbr\u003eBrand: Mamas and Papas\u003c\/p\u003e","brand":"Mamas and Papas","offers":[{"title":"Default Title","offer_id":40957363945507,"sku":"MP75691BW00","price":37.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0141\/8258\/0281\/files\/75691BW00_Travel_Spiral_Babyplay.jpg?v=1758744865"},{"product_id":"mamas-and-papas-baby-play-mini-activity-cube","title":"Mamas and Papas Baby Play Wildlife Mini Activity Cube","description":"\u003cp\u003eLittle explorers will love discovering all the activities, characters and surprises wrapped up in this exciting mini activity cube. With ten interactive features, different textures to discover and a handy teether, it will engage their senses, stir their imagination, and hone their motor skills!\u003c\/p\u003e\n\u003ch4\u003eWhy we love it:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eA mini but mighty baby activity cube packed with jangly, crinkly sounds, 3D elements and grabbable taggies that baby will love to touch, feel and play with.\u003c\/li\u003e\n\u003cli\u003eEasily attaches to your pram or carrycot thanks to its C-ring to keep them smiling on the go.\u003c\/li\u003e\n\u003cli\u003eStimulating colours, patterns, textures and characters to captivate little minds.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eSpark little imaginations with our Baby Play range. Designed to inspire learning through play, each toy features sensory-rich features to help support early development. From cute character beanies to captivating activity toys, colorful contrasts, playful sounds, and tactile fabrics excite and engage curious explorers.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e***************\u003cbr\u003eAge Guide: Newborn +\u003cbr\u003eApprox. Dimensions: \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eH 12 x W 10 x D 10cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Mamas and Papas","offers":[{"title":"Default Title","offer_id":40957367943203,"sku":"MP75811BW00","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0141\/8258\/0281\/files\/75811BW00_Activity_Cube_Mini.jpg?v=1758744885"},{"product_id":"mamas-and-papas-soft-activity-toy-henry-hippo","title":"Mamas and Papas Soft Activity Toy - Henry Hippo","description":"\u003cp\u003eMeet Henry, the adorable hippo soft activity toy who’s equally dreamy for sensory exploration as he is snuggles. With eight activity toy features – from his squeaky ladybird pal to his crinkly soft tummy - he’ll keep your little one wildly entertained.\u003c\/p\u003e\n\u003ch4\u003eWhy we love it:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePacked with different sounds and textures to encourage imagination and learning through play.\u003c\/li\u003e\n\u003cli\u003eHand-held size and tactile curled fur make Henry the perfect snuggle partner.\u003c\/li\u003e\n\u003cli\u003eEngages motor skills through touch and grip with rattle, taggies and chime to discover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSpark little imaginations with our Baby Play range. Designed to inspire learning through play, each toy features sensory-rich features to help support early development. From cute character beanies to captivating activity toys, colorful contrasts, playful sounds, and tactile fabrics excite and engage curious explorers.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e***************\u003cbr\u003eAge Guide: Newborn +\u003cbr\u003e\u003cspan\u003eApprox. Product Dimensions:  31 x W 24 x D 13cm\u003c\/span\u003e\u003cbr\u003eBrand: Mamas and Papas\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Mamas and Papas","offers":[{"title":"Default Title","offer_id":40957371252771,"sku":"MP76091BW02","price":25.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0141\/8258\/0281\/files\/76091BW02_Activity_Toy_Large_Hippo_Brown.jpg?v=1758744684"},{"product_id":"mamas-and-papas-soft-activity-toy-beanie-lenny-lion","title":"Mamas and Papas Soft Activity Toy Beanie - Lenny Lion","description":"\u003cp\u003eThe king of the jungle has arrived in an adorable fun-sized sensory toy form. Perfect for tiny hands, Lenny Lion is filled with roar-some activity features to spark baby’s senses, all while staying super soft and snuggly.\u003c\/p\u003e\n\u003ch4\u003eWhy we love it:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eLion beanie toy with super soft borg body and furry mane for the snuggliest cuddles.\u003c\/li\u003e\n\u003cli\u003eFour fun activity features covering touch, sight and sound with differing textures to explore.\u003c\/li\u003e\n\u003cli\u003ePerfect size for playing on-the-go.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSpark little imaginations with our Baby Play range. Designed to inspire learning through play, each toy features sensory-rich features to help support early development. From cute character beanies to captivating activity toys, colorful contrasts, playful sounds, and tactile fabrics excite and engage curious explorers.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e***************\u003cbr\u003eAge Guide: Newborn +\u003cbr\u003e\u003cspan\u003eApprox. Product Dimensions: H 28 x W 12 x D 9cm\u003c\/span\u003e\u003cbr\u003eBrand: Mamas and Papas\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Mamas and Papas","offers":[{"title":"Default Title","offer_id":40957372989475,"sku":"MP76091BW04","price":14.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0141\/8258\/0281\/files\/76091BW04_Activity_Toy_Beanie_Lion.jpg?v=1758744650"},{"product_id":"mamas-and-papas-soft-activity-toy-beanie-edie-elephant","title":"Mamas and Papas Soft Activity Toy Beanie - Edie Elephant","description":"\u003cp\u003eOur delightful miniature Edie Elephant activity toy is the perfect companion for both playtime and snuggles on the go. With a mix of textures, colours, and sounds to explore, she’ll captivate baby’s senses while her super-soft fabrics and squishy, bean-filled body provide soothing comfort.\u003c\/p\u003e\n\u003ch4\u003eWhy we love it:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProvides learning through playful discovery with visual sensory patterns and varying textures to excite and delight.\u003c\/li\u003e\n\u003cli\u003eSuper soft curled fur body and knitted fabrics for little hands to feel and touch.\u003c\/li\u003e\n\u003cli\u003eSuitable from birth, so makes the perfect gift for a new arrival.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSpark little imaginations with our Baby Play range. Designed to inspire learning through play, each toy features sensory-rich features to help support early development. From cute character beanies to captivating activity toys, colorful contrasts, playful sounds, and tactile fabrics excite and engage curious explorers.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e***************\u003cbr\u003eAge Guide: Newborn +\u003cbr\u003e\u003cspan\u003eApprox. Product Dimensions: H 28 x W 12 x D 9cm\u003c\/span\u003e\u003cbr\u003eBrand: Mamas and Papas\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Mamas and Papas","offers":[{"title":"Default Title","offer_id":40957373382691,"sku":"MP76091BW05","price":14.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0141\/8258\/0281\/files\/76091BW05_Activity_Toy_Beanie_Elephant.jpg?v=1758744645"},{"product_id":"mamas-and-papas-soft-activity-toy-cody-crocodile","title":"Mamas and Papas Soft Activity Toy - Cody Crocodile","description":"\u003cp\u003eWho says crocodiles can’t be cuddly? Meet Cody, the most lovable crocodile soft toy around, ready to charm with his snuggly nature and sensory surprises. Crafted to include eight fun activity features - from his squeaky fish friend to his chime, rattle, and textured taggies! Cody’s the perfect companion for little explorers.\u003c\/p\u003e\n\u003ch4\u003eWhy we love it:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eLarge crocodile soft toy with beanie body, tactile curled fur and cord tummy for ultimate cuddles.\u003c\/li\u003e\n\u003cli\u003ePacked with exciting sounds, textures and colours to stimulate audio and visual senses.\u003c\/li\u003e\n\u003cli\u003eDesigned for baby to learn through play whilst developing motor skills through touch and grip.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSpark little imaginations with our Baby Play range. Designed to inspire learning through play, each toy features sensory-rich features to help support early development. From cute character beanies to captivating activity toys, colourful contrasts, playful sounds, and tactile fabrics excite and engage curious explorers.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e***************\u003cbr\u003eAge Guide: Newborn +\u003cbr\u003e\u003cspan\u003eApprox. Product Dimensions:  H 32 x W 24 x D 24cm\u003c\/span\u003e\u003cbr\u003eBrand: Mamas and Papas\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Mamas and Papas","offers":[{"title":"Default Title","offer_id":40957374234659,"sku":"MP76091BW01","price":25.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0141\/8258\/0281\/files\/76091BW01_Activity_Toy_Large_Crocodile_Green.jpg?v=1758744571"}],"url":"https:\/\/thekidsdept.co.nz\/collections\/babyplay.oembed","provider":"The Kids Department","version":"1.0","type":"link"}