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Your little one will love sharing playtime with our pink bunny soft toy. Crafted from super-soft faux fur, it can be used from birth - so it'll be ...

Our Archie the Elephant character is perfect for newborn babies. The super soft, luxurious faux fur design means it's perfect for cuddling up to a...

When your child's first toy is our Ziggy Zebra, then their friendship will be black and white. Ziggy is made with luxuriously soft faux fur fabric,...

Your child will have a friend to look up to with our Geoffrey Giraffe Soft Toy. The playful character is exclusive to our Welcome to the World toy ...

Sooth baby with this white noise plush with a fluffy belly! This penguin soft toy is suitable for little ones aged 0 months and up, and is perfect...

Sooth baby with this white noise plush with a fluffy belly! This penguin soft toy is suitable for little ones aged 0 months and up, and is perfect...

Our essentials changing mat keeps nappy changes simple.  We’ve designed our changing mats with smooth edges, with no scratchy bits or tags that’ll ...

Our essentials changing mat keeps nappy changes simple.  We’ve designed our changing mats with smooth edges, with no scratchy bits or tags that’ll ...

Perfect for little ones who like their cuddle toys with a bit of bite, our Dinosaur toy design is bursting with personality. Made with super soft j...

Long sleeved bodysuit in all-over ditsy floral print with envelope neckline and eye-catching gather into body both front and back. Popper opening a...

Add a fun friendly finishing touch with this cute lion character cushion. Brought to life with its unique 3D looped mane detailing and embroidered...

Your little one will love taking this fluffy teddy bear toy out and about with them. With a ribbon loop that hangs from their pram or car seat, it'...

Lua Bedside Crib Mattress Protector - White Protect your mattress from spills and accidents with this mattress protector. Designed to fit snugly on...

Your little one will go starry-eyed for this super-soft blue chenille blanket. Crafted from a delicate knit with a cosy ribbed texture, it'll feel...

Your little one will go starry-eyed for this super-soft grey chenille blanket. Crafted from a delicate knit with a cosy ribbed texture, it'll feel ...

  The Sleeping Bag is the perfect accessory to keep your baby doll warm while tucked up in bed!  It has hook a loop strips on the shoulders, making...

Florelle Jasmine is a small 32cm doll, the size perfectly adapted to the small arms and hands of the child to handle it. She has silky hair with a ...

The perfect coming home collection, this beautiful range of timeless quality newborn clothing is designed to nurture your little one. Long-sleeved ...

Our Welcome to the World newborn clothing collection is all about comfort and cuddles. Made with super-soft cottons and nickel-free poppers, these ...

Celestial Night Sky print, coordinating 2-piece set perfect for cozy days. The long sleeve bodysuit comes with integrated scratch mitts, back of ne...

Who says crocodiles can’t be cuddly? Meet Cody, the most lovable crocodile soft toy around, ready to charm with his snuggly nature and sensory surp...

Meet Henry, the adorable hippo soft activity toy who’s equally dreamy for sensory exploration as he is snuggles. With eight activity toy features –...

Elephant soft toys don’t get cuter than Edie. Great for cuddles and even greater for sensory exploration, this playful pink soft activity toy has e...

Your little explorer will be kitted out to explore the wild with this 2 piece bodysuit and leggings set. The bodysuit is made from soft beige ribbe...