ALL PRODUCTS

An adorable 2-piece bodysuit and leggings set, perfect for everyday wear. The long sleeve bodysuit has an envelope neck, crotch popper opening with...

Cute and comfy, this soft two-piece bodysuit set provides a sweet everyday outfit for little ones. The long sleeve bodysuit, has popper gusset and ...

Elephant soft toys don’t get cuter than Edie. Great for cuddles and even greater for sensory exploration, this playful pink soft activity toy has e...

Our playful little Duckling comes to life when attached to their pushchair or carry cot!  They’ll have a quacking good time shaking, rattling, sque...

Our super soft Duckling toy makes a quacking first friend. Our ducks don’t have feathers – they have super soft fleecy fabric that’s perfect for c...

Transform their daily travels into a real-life adventure, with the help of a few friendly safari animals! Attach to their pushchair or carrycot, so...

Your little one will love taking this fluffy teddy bear toy out and about with them. With a ribbon loop that hangs from their pram or car seat, it'...

Your little one will love sharing playtime with our pink bunny soft toy. Crafted from super-soft faux fur, it can be used from birth - so it'll be ...

Introduce your little one to Monty the monkey soft toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new be...

Our Archie the Elephant character is perfect for newborn babies. The super soft, luxurious faux fur design means it's perfect for cuddling up to a...

When your child's first toy is our Ziggy Zebra, then their friendship will be black and white. Ziggy is made with luxuriously soft faux fur fabric,...

Your child will have a friend to look up to with our Geoffrey Giraffe Soft Toy. The playful character is exclusive to our Welcome to the World toy ...

Long-sleeved pink knitted romper with puff sleeves, frilled cuffs & scalloped collar. Button fastening down front. The perfect coming home coll...

From newborn, we've got those comfy essentials covered. Made from beautifully soft jersey cotton that'll be kind to baby's skin, our Basics collect...

Mon Premier Bebe Calin Mael is a small doll whose 30cm size fits perfectly in your child's small arms and is ideal for hugging and cuddling.Its sof...

From newborn, we've got those comfy essentials covered. Made from beautifully soft jersey cotton that'll be kind to baby's skin, our Basics collect...

Our Welcome to the World newborn clothing collection is all about comfort and cuddles. Made with super-soft cottons and nickel-free poppers, these ...

From newborn, we've got those comfy essentials covered. Made from beautifully soft jersey cotton that'll be kind to baby's skin, our Basics collect...

From newborn, we've got those comfy essentials covered. Made from beautifully soft jersey cotton that'll be kind to baby's skin, our Basics collect...

From newborn, we've got those comfy essentials covered. Made from beautifully soft jersey cotton that'll be kind to baby's skin, our Basics collect...

The perfect coming home collection, this beautiful range of timeless quality newborn clothing is designed to nurture your little one. A curated col...

Little explorers will love discovering all the activities, characters and surprises wrapped up in this exciting mini activity cube. With ten intera...

Perfect for little ones who like their cuddle toys with a bit of bite, our Dinosaur toy design is bursting with personality. Made with super soft j...

Our Welcome to the World newborn clothing collection is all about comfort and cuddles. Made with super-soft cottons and nickel-free poppers, these ...