Products

A stylish stripe all in one, perfect for everyday wear for your little one. It's made from 100% cotton bibbed fabric with raglan sleeves for a comf...

This safari inspired linkie toy will make a great travel buddy for your little one. It can be easily clipped onto your pushchair or carrycot to ke...

Mamas & Papas Cotbed Fitted Sheets (Twin Pack) – Soft, Breathable Sheets for Baby's Cotbed Ensure your baby sleeps soundly with the Mamas &...

Keep them protected and cosy while you change them with our Luxury Changing Mat. Suitable from birth, the padded mat and soft cushioned pillow ensu...

Large multi-use organic cotton muslin blanket, this is a nursery essential. Warm white base with simplistic cotton seed print, in a neutral mocha c...

2-pack of soft fitted sheets, in complementary seed and leaf patterns. Made from 100% soft cotton. Elasticated fit designed to fit our cotbed mattr...

Who says crocodiles can’t be cuddly? Meet Cody, the most lovable crocodile soft toy around, ready to charm with his snuggly nature and sensory surp...

Elephant soft toys don’t get cuter than Edie. Great for cuddles and even greater for sensory exploration, this playful pink soft activity toy has e...

Meet Henry, the adorable hippo soft activity toy who’s equally dreamy for sensory exploration as he is snuggles. With eight activity toy features –...

Our delightful miniature Edie Elephant activity toy is the perfect companion for both playtime and snuggles on the go. With a mix of textures, colo...

The king of the jungle has arrived in an adorable fun-sized sensory toy form. Perfect for tiny hands, Lenny Lion is filled with roar-some activity ...

Our Archie the Elephant character is perfect for newborn babies. The super soft, luxurious faux fur design means it's perfect for cuddling up to a...

Perfect for little ones who like their cuddle toys with a bit of bite, our Dinosaur toy design is bursting with personality. Made with super soft j...

Our super soft Duckling toy makes a quacking first friend. Our ducks don’t have feathers – they have super soft fleecy fabric that’s perfect for c...

Welcome to the World Duckling Beanie Soft Toy Our super soft Duckling beanie toy makes a quacking first friend. Our duckling doesn’t have feathers ...

Your child will have a friend to look up to with our Geoffrey Giraffe Soft Toy. The playful character is exclusive to our Welcome to the World toy ...

Introduce your little one to our giraffe beanie toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best ...

Introduce your little one to our monkey beanie toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best fr...

Introduce your little one to Monty the monkey soft toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new be...