Products

Elephant soft toys don’t get cuter than Edie. Great for cuddles and even greater for sensory exploration, this playful pink soft activity toy has e...

Meet Henry, the adorable hippo soft activity toy who’s equally dreamy for sensory exploration as he is snuggles. With eight activity toy features –...

Our delightful miniature Edie Elephant activity toy is the perfect companion for both playtime and snuggles on the go. With a mix of textures, colo...

The king of the jungle has arrived in an adorable fun-sized sensory toy form. Perfect for tiny hands, Lenny Lion is filled with roar-some activity ...

Our Archie the Elephant character is perfect for newborn babies. The super soft, luxurious faux fur design means it's perfect for cuddling up to a...

Perfect for little ones who like their cuddle toys with a bit of bite, our Dinosaur toy design is bursting with personality. Made with super soft j...

Our super soft Duckling toy makes a quacking first friend. Our ducks don’t have feathers – they have super soft fleecy fabric that’s perfect for c...

Your child will have a friend to look up to with our Geoffrey Giraffe Soft Toy. The playful character is exclusive to our Welcome to the World toy ...

Introduce your little one to our giraffe beanie toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best ...

Introduce your little one to our monkey beanie toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best fr...

Your little one will love sharing playtime with our pink bunny soft toy. Crafted from super-soft faux fur, it can be used from birth - so it'll be ...

Introduce your little one to our bunny beanie toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best fri...

Your little one will love taking this fluffy teddy bear toy out and about with them. With a ribbon loop that hangs from their pram or car seat, it'...

When your child's first toy is our Ziggy Zebra, then their friendship will be black and white. Ziggy is made with luxuriously soft faux fur fabric,...

Combining a hint of safari print, wilderness-inspired shades of sage green, sand and dark pink, and the natural charm of wild animals, this is a p...

  A cosy bed is a perfect bed, and with our two pack of Essentials Fitted Sheets, you can be sure that your little one's bed is a cosy as can be.Ou...

Baby will be oh-so-comfy snoozing on these super-soft fitted sheets. Made from 100% soft cotton, they're perfect for a comfy night's sleep. The ela...

From newborn, we've got those comfy essentials covered. Made from beautifully soft jersey cotton that'll be kind to baby's skin, our Basics collect...

The perfect coming home collection, this beautiful range of timeless quality newborn clothing is designed to nurture your little one. Long-sleeved ...

Baby will be oh-so-comfy snoozing on these super-soft fitted sheets. Made from 100% soft cotton, they're perfect for a comfy night's sleep. The ela...