Baby & Toddler

Our Archie the Elephant character is perfect for newborn babies. The super soft, luxurious faux fur design means it's perfect for cuddling up to a...

Perfect for little ones who like their cuddle toys with a bit of bite, our Dinosaur toy design is bursting with personality. Made with super soft j...

Your child will have a friend to look up to with our Geoffrey Giraffe Soft Toy. The playful character is exclusive to our Welcome to the World toy ...

  Bring out baby's wild side with our new range of toys. The Wildly collection pairs the cutest animal characters with soft fabrics, hidden sounds ...

Bring out baby's wild side with our new range of toys. The Wildly collection pairs the cutest animal characters with soft fabrics, hidden sounds an...

Mamas & Papas Jangly Lion Activity Toy – Soft, Sensory Baby Toy for Playtime & Development Add a roar of fun to your little one’s playtime ...

Introduce your little one to our bunny beanie toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best fri...

Introduce your little one to our monkey beanie toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best fr...

Introduce your little one to our giraffe beanie toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best ...

Introduce your little one to Monty the monkey soft toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new be...

When your child's first toy is our Ziggy Zebra, then their friendship will be black and white. Ziggy is made with luxuriously soft faux fur fabric,...

Our super soft Duckling toy makes a quacking first friend. Our ducks don’t have feathers – they have super soft fleecy fabric that’s perfect for c...

The 3-in-1 seat that adapts as your baby grows As much as we want those newborn cuddles to last forever, we all know that little ones don't stay li...

The complete play, chill and entertainment area! From the supersoft faux fur base – padded for extra comfort – they can relax; be entertained by ha...

The 3-in-1 seat that adapts as your baby grows As much as we want those newborn cuddles to last forever, we all know that little ones don't stay li...