Baby & Toddler

Our Archie the Elephant character is perfect for newborn babies. The super soft, luxurious faux fur design means it's perfect for cuddling up to a...

Perfect for little ones who like their cuddle toys with a bit of bite, our Dinosaur toy design is bursting with personality. Made with super soft j...

Your child will have a friend to look up to with our Geoffrey Giraffe Soft Toy. The playful character is exclusive to our Welcome to the World toy ...

Your little one will love to touch and feel these jittery strawberries. Crafted from super-soft linen, they vibrate when baby pulls on the cord a...

Why Buy Me? Different sounds and textures will stimulate your little one's senses Soothes sore gums thanks to the ring teether Easily attaches to ...

Bring out baby's wild side with our new range of toys. The Wildly collection pairs the cutest animal characters with soft fabrics, hidden sounds a...

Bring out baby's wild side with our new range of toys. The Wildly collection pairs the cutest animal characters with soft fabrics, hidden sounds a...

This safari inspired linkie toy will make a great travel buddy for your little one. It can be easily clipped onto your pushchair or carrycot to ke...

Tell your little one a tale from the garden with this lovely interactive activity baby book. Featuring our Grateful Garden characters, it's got c...

Introduce your little one to our giraffe beanie toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best ...

Introduce your little one to our bunny beanie toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best fri...

Introduce your little one to our monkey beanie toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best fr...

We don't want to blow our own trumpet, but we think little ones will love our new Elephant Chime Ball soft toy. The playful elephant character is e...

When your child's first toy is our Ziggy Zebra, then their friendship will be black and white. Ziggy is made with luxuriously soft faux fur fabric,...

Purchase the Bud & Activity Tray Offer to get the Activity Tray 1/2 Price! Click Here to View that option Easy, secure feeding and fun anywhe...

This cheerful bumble bee toy will put a smile on your little one's face. Crafted from super-soft fabrics it's finished with crinkly wings and rat...

This spiral activity toy attaches to your little one's pushchair or carrycot to keep them smiling whilst you're out and about. Featuring our frien...

The Lamb Chime Toy from Mamas & Papas is an incredibly adorable character which will keep your little one entertained and stimulated when out a...

Introduce your little one to Larry the lamb soft toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best...

The complete play, chill and entertainment area! From the supersoft faux fur base – padded for extra comfort – they can relax; be entertained by ha...

Introduce your little one to Monty the monkey soft toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new be...