BabyPlay

Who says crocodiles can’t be cuddly? Meet Cody, the most lovable crocodile soft toy around, ready to charm with his snuggly nature and sensory surp...

Our Lenny Lion is the most roarsome rattle toy of them all! Perfectly formed for little hands, he’s soft, squidgy and stimulating for the senses wi...

Pink, petite and oh-so-soft, our Edie Elephant rattle toy puts a world of joy in little ones’ hands. Watch in delight as they discover her varied t...

Elephant soft toys don’t get cuter than Edie. Great for cuddles and even greater for sensory exploration, this playful pink soft activity toy has e...

The king of the jungle has arrived in an adorable fun-sized sensory toy form. Perfect for tiny hands, Lenny Lion is filled with roar-some activity ...

Bring extra excitement to baby’s daily adventures with our safari-themed spiral toy! Designed for on-the-go engagement, little ones will have fun s...

Rattle toys don’t come much sweeter than our squishy Henry Hippo. With super-soft tactile fabrics and exciting sounds to discover, he’ll keep littl...

Our delightful miniature Edie Elephant activity toy is the perfect companion for both playtime and snuggles on the go. With a mix of textures, colo...

Meet Henry, the adorable hippo soft activity toy who’s equally dreamy for sensory exploration as he is snuggles. With eight activity toy features –...