Best Selling Products

Fluffy soft fabric gives Small Rabbit Blue that extra cuddly feeling and babies will love him. He has a gold embroidered ribbon and matching Kaloo...

Pink, petite and oh-so-soft, our Edie Elephant rattle toy puts a world of joy in little ones’ hands. Watch in delight as they discover her varied t...

It’s an exciting moment for your little one – they’re ready to sit up and play! Encourage this new-found independence safely and watch as they sit ...

Watch them build strength in their neck and shoulder muscles, at the same time as having a little fun! They can take a peek in the mirror as they’r...

Made of recycled materials and stuffing derived from recycled plastic bottles, this comforter is 100% eco-friendly. Presented in a customizable FS...

This celestial print onesie is made from 100% cotton. Its long sleeved with integrated turn back scratch mitts & a full zipper opening. From ne...

Elephant soft toys don’t get cuter than Edie. Great for cuddles and even greater for sensory exploration, this playful pink soft activity toy has e...

Baby Snug is a supportive seat that helps little ones get accustomed to sitting up on their own. With a removable insert, it can be adapted to suit...

The king of the jungle has arrived in an adorable fun-sized sensory toy form. Perfect for tiny hands, Lenny Lion is filled with roar-some activity ...

Bring extra excitement to baby’s daily adventures with our safari-themed spiral toy! Designed for on-the-go engagement, little ones will have fun s...

Our Welcome to the World newborn clothing collection is all about comfort and cuddles. Made with super-soft cottons and nickel-free poppers, these ...

This Lapinoo Doudou is a wonderful comfort toy made from two super soft materials: corduroy one side and a light cotton the other side, sure to enc...

Presented in a pretty FSC gift box you can customize with a message in the allocated space under the lid, Rabbit Small Dove is 25cm of tactile com...

The 3-in-1 seat that adapts as your baby grows As much as we want those newborn cuddles to last forever, we all know that little ones don't stay li...

From newborn, we've got those comfy essentials covered. Made from beautifully soft jersey cotton that'll be kind to baby's skin, our Basics collect...

Rattle toys don’t come much sweeter than our squishy Henry Hippo. With super-soft tactile fabrics and exciting sounds to discover, he’ll keep littl...

Combining a hint of safari print, wilderness-inspired shades of sage green, sand and dark pink, and the natural charm of wild animals, this is a p...

Our delightful miniature Edie Elephant activity toy is the perfect companion for both playtime and snuggles on the go. With a mix of textures, colo...

Mamas & Papas Cotbed Fitted Sheets (Twin Pack) – Soft, Breathable Sheets for Baby's Cotbed Ensure your baby sleeps soundly with the Mamas &...

The grey prestige Maé bear 24 cm will be the ideal partner to be near baby. It's small size allows for you to take it everywhere.  The child will b...

Keep your little one entertained whilst they sit up and play. Designed to fit onto your Mamas & Papas Bug, Snug or Bud baby seat, it's got 6 in...