Born to be Wild Safari Nursery Theme

Our Archie the Elephant character is perfect for newborn babies. The super soft, luxurious faux fur design means it's perfect for cuddling up to a...

From newborn, we've got those comfy essentials covered. Made from beautifully soft jersey cotton that'll be kind to baby's skin, our Basics collect...

Your child will have a friend to look up to with our Geoffrey Giraffe Soft Toy. The playful character is exclusive to our Welcome to the World toy ...

This safari inspired linkie toy will make a great travel buddy for your little one. It can be easily clipped onto your pushchair or carrycot to ke...

Introduce your little one to our giraffe beanie toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best ...

Introduce your little one to our monkey beanie toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best fr...

Musical mobile with hanging animal characters. Features five 3D animal friends - zebra, lion, elephant, cheetah, giraffe – and felt pom poms. With ...

We don't want to blow our own trumpet, but we think little ones will love our new Elephant Chime Ball soft toy. The playful elephant character is e...

When your child's first toy is our Ziggy Zebra, then their friendship will be black and white. Ziggy is made with luxuriously soft faux fur fabric,...

This spiral activity toy attaches to your little one's pushchair or carrycot to keep them smiling whilst you're out and about. Featuring our frien...

The complete play, chill and entertainment area! From the supersoft faux fur base – padded for extra comfort – they can relax; be entertained by ha...

Introduce your little one to Monty the monkey soft toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new be...

Combining a hint of safari print, wilderness-inspired shades of sage green, sand and dark pink, and the natural charm of wild animals, this is a pl...

Our essentials changing mat keeps nappy changes simple.  We’ve designed our changing mats with smooth edges, with no scratchy bits or tags that’ll ...

Combining a hint of safari print, wilderness-inspired shades of sage green, sand and dark pink, and the natural charm of wild animals, this is a p...

This colorful bobble blanket is perfect for getting your newborn all wrapped up and cozy. Crafted from a super-soft knit, it'll feel lovely against...

  Add an eye-catching finishing touch with this plush 3D lion head. Crafted from sand-coloured linen with a unique felt looped mane, it coordinates...

With its delicate pointelle pattern, classic knitted texture and warm oatmeal shade this soft blanket adds rich texture to baby's nursery while mak...

Our super soft Duckling toy makes a quacking first friend. Our ducks don’t have feathers – they have super soft fleecy fabric that’s perfect for c...

  Add an eye-catching finishing touch with this plush 3D elephant head. Crafted from soft grey textiles with embroidered detailing, it coordinates ...

  Add a unique finishing touch to your nursery with this eye-catching 'hello' decoration. With a hand-made artisan-style appearance, in a wildernes...