MP Soft & Activity Toys

Our Archie the Elephant character is perfect for newborn babies. The super soft, luxurious faux fur design means it's perfect for cuddling up to a...

Your child will have a friend to look up to with our Geoffrey Giraffe Soft Toy. The playful character is exclusive to our Welcome to the World toy ...

Perfect for little ones who like their cuddle toys with a bit of bite, our Dinosaur toy design is bursting with personality. Made with super soft j...

Introduce your little one to our monkey beanie toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best fr...

Introduce your little one to our bunny beanie toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best fri...

The Lamb Chime Toy from Mamas & Papas is an incredibly adorable character which will keep your little one entertained and stimulated when out a...

Introduce your little one to our giraffe beanie toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best ...

Our super soft Duckling toy makes a quacking first friend. Our ducks don’t have feathers – they have super soft fleecy fabric that’s perfect for c...

When your child's first toy is our Ziggy Zebra, then their friendship will be black and white. Ziggy is made with luxuriously soft faux fur fabric,...

  Introduce your little one to their nursery in soft, reassuring style. Mamas & Papas' Welcome to the World interiors collection is our much-lo...

Your little one will love sharing playtime with our pink bunny soft toy. Crafted from super-soft faux fur, it can be used from birth - so it'll be ...

Your little one will love taking this fluffy teddy bear toy out and about with them. With a ribbon loop that hangs from their pram or car seat, it'...

Welcome to the World Duckling Beanie Soft Toy Our super soft Duckling beanie toy makes a quacking first friend. Our duckling doesn’t have feathers ...

It’s an exciting moment for your little one – they’re ready to sit up and play! Encourage a little bit of safe independence and watch as they sit s...

Our iconic Sit & Play, this time starring Darling Duckling, moon and stars characters. Once your little one has mastered the art of sitting con...

Watch them build strength in their neck and shoulder muscles, at the same time as having a little fun! They can take a peek in the mirror as they’r...

Who says crocodiles can’t be cuddly? Meet Cody, the most lovable crocodile soft toy around, ready to charm with his snuggly nature and sensory surp...

It’s an exciting moment for your little one – they’re ready to sit up and play! Encourage this new-found independence safely and watch as they sit ...

Watch them build strength in their neck and shoulder muscles, at the same time as having a little fun! They can take a peek in the mirror as they’r...

Elephant soft toys don’t get cuter than Edie. Great for cuddles and even greater for sensory exploration, this playful pink soft activity toy has e...

The king of the jungle has arrived in an adorable fun-sized sensory toy form. Perfect for tiny hands, Lenny Lion is filled with roar-some activity ...

Our delightful miniature Edie Elephant activity toy is the perfect companion for both playtime and snuggles on the go. With a mix of textures, colo...