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Our Archie the Elephant character is perfect for newborn babies. The super soft, luxurious faux fur design means it's perfect for cuddling up to a...

Perfect for little ones who like their cuddle toys with a bit of bite, our Dinosaur toy design is bursting with personality. Made with super soft j...

Your child will have a friend to look up to with our Geoffrey Giraffe Soft Toy. The playful character is exclusive to our Welcome to the World toy ...

Introduce your little one to our bunny beanie toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best fri...

  Tell your little one a tale from the garden with this lovely interactive activity baby book. Featuring our Grateful Garden characters, it's got ...

Introduce your little one to our giraffe beanie toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best ...

Introduce your little one to their nursery in soft, reassuring style. Mamas & Papas' Welcome to the World interiors collection is our much-lov...

Introduce your little one to our monkey beanie toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best fr...

Your little one will be in for a snuggly night with this 2 pack of fitted sheets. Made from the softest jersey cotton, they'll feel extra-cosy agai...

A cosy bed is a perfect bed, and with our two pack of Essentials Fitted Sheets, you can be sure that your little one's bed is a cosy as can be.Our...

  This spiral activity toy attaches to your little one's pushchair or carrycot to keep them smiling whilst you're out and about. Grateful Garden To...

When your child's first toy is our Ziggy Zebra, then their friendship will be black and white. Ziggy is made with luxuriously soft faux fur fabric,...

The Lamb Chime Toy from Mamas & Papas is an incredibly adorable character which will keep your little one entertained and stimulated when out a...

Our essentials changing mat keeps nappy changes simple.  We’ve designed our changing mats with smooth edges, with no scratchy bits or tags that’ll ...

Introduce your little one to Larry the lamb soft toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best...

Introduce your little one to Monty the monkey soft toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new be...