Soft Toys

Perfect for little ones who like their cuddle toys with a bit of bite, our Dinosaur toy design is bursting with personality. Made with super soft j...

  Bring out baby's wild side with our new range of toys. The Wildly collection pairs the cutest animal characters with soft fabrics, hidden sounds ...

Your child will have a friend to look up to with our Geoffrey Giraffe Soft Toy. The playful character is exclusive to our Welcome to the World toy ...

Our Archie the Elephant character is perfect for newborn babies. The super soft, luxurious faux fur design means it's perfect for cuddling up to a...

When your child's first toy is our Ziggy Zebra, then their friendship will be black and white. Ziggy is made with luxuriously soft faux fur fabric,...

  Introduce your little one to their nursery in soft, reassuring style. Mamas & Papas' Welcome to the World interiors collection is our much-lo...

The Lamb Chime Toy from Mamas & Papas is an incredibly adorable character which will keep your little one entertained and stimulated when out a...

Introduce your little one to our giraffe beanie toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best ...

Introduce your little one to our monkey beanie toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best fr...

Your little one will love sharing playtime with our pink bunny soft toy. Crafted from super-soft faux fur, it can be used from birth - so it'll be ...

Your little one will love taking this fluffy teddy bear toy out and about with them. With a ribbon loop that hangs from their pram or car seat, it'...

Introduce your little one to our bunny beanie toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best fri...

Our super soft Duckling toy makes a quacking first friend. Our ducks don’t have feathers – they have super soft fleecy fabric that’s perfect for c...

Welcome to the World Duckling Beanie Soft Toy Our super soft Duckling beanie toy makes a quacking first friend. Our duckling doesn’t have feathers ...

Welcome to The World Duckling Comforter Our Duckling is holding the corner of this super soft fur comforter - making it a friendly companion and co...

Elephant soft toys don’t get cuter than Edie. Great for cuddles and even greater for sensory exploration, this playful pink soft activity toy has e...

Meet Henry, the adorable hippo soft activity toy who’s equally dreamy for sensory exploration as he is snuggles. With eight activity toy features –...

The king of the jungle has arrived in an adorable fun-sized sensory toy form. Perfect for tiny hands, Lenny Lion is filled with roar-some activity ...

Our delightful miniature Edie Elephant activity toy is the perfect companion for both playtime and snuggles on the go. With a mix of textures, colo...

Who says crocodiles can’t be cuddly? Meet Cody, the most lovable crocodile soft toy around, ready to charm with his snuggly nature and sensory surp...

Lenny Lion is here to make tummy time roarsome fun! With lots of soft padding for baby, use this large tummy time cushion as support as they start ...