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The Babyplay universal highchair play tray fits most highchairs and is perfect for keeping your little one entertained before and after mealtimes....

No-mess painting for kids! This exciting paint-with-water coloring book includes four reusable pages and a refillable water pen. Simply use the pen...

This hug-able Flamingo is packed with knotties, both on the tail and on its feet. Also, it comes with a mirror, and it has a teether ring on the t...

Baby Snug is a supportive seat that helps little ones get accustomed to sitting up on their own. With a removable insert, it can be adapted to sui...

This cute, colorful pony has a friendly and fun look about it. There is hanging loop which can also be used for hanging the toy from buggies or co...

Lua Bedside Crib Sheets (2 Pack) - Stripe / Grey Marl This 2 pack of fitted sheets are the perfect finishing touches for your little one's bed. De...

Introduce your little one to Monty the monkey soft toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new be...

Introduce your little one to Larry the lamb soft toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best...

PaddlePak, Splash-proof pal for any adventurePaddlePak is a water resistant backpack that's perfect for fun-filled days out and trips to the pool ...

Imagine a glittery mermaid grotto--then bring it to life with this enchanting sticker set! A double-sided, glossy background board offers lots of ...

Set includes four wooden, 12-piece farm animal jigsaw puzzles-a hen and her chick, cow, a pig, a...

This fun and friendly Dino has loads of engaging features to keep children entertained for hours. By pulling the leaf on the mouth, Dino will vibr...

This beautiful fun toy comes with a squeaky mouse friend and a crinkle fish to provide hours of entertainment. There are colorful counting b...

With cool black stripes and kitty whiskers, Tipu Tiger is a cool cat, complete with a comfy saddle seat, smooth horn grips for stability and a ted...

This exciting activity book includes four reusable pages and a refillable water pen. Use the pen to fill in each activity, from colouring in coun...

Its no mess painting for kids! This exciting paint-with-water coloring book includes four reusable pages and a refillable water pen. Follow the arr...

Introduce your little one to our bunny beanie toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best fri...

Our Tummy Time Roll is perfect for encouraging baby to move their head. And with lots of fun features to explore, they'll love doing their Tummy Ti...

Baby Snug is a supportive seat that helps little ones get accustomed to sitting up on their own. With a removable insert, it can be adapted to sui...